I can't pinpoint when pre-shampoo treatments became popular (I'll have to quiz a hairdresser about that soon) but I believe they are really effective - especially when you need to treat a specific problem. My problem lately? Dryness. Big time. I have even experienced some breakage which hasn't happened to me in a long time, so I've been a little distressed.
My hair has been through a lot of changes over the last two years - relaxed, weaved, natural, and now texturized with the occasional weave again. Inconsistent weather hasn't helped either, so I have been doing a lot of super-moisturizing conditioning treatments over the winter and, hands down, Phyto's Phytonectar Ultra Nourishing Oil Treatment is one of my favorites. The consistency will amaze you - it's nice and thick like a gel (The secret? 12% egg yolk oil) and I was very pleased with the immediate softness of my hair as I rubbed it in. The bottle is not ridiculously small (1.7 oz) but the oil goes a long way and that made me happy because I am more likely to spend thirty bucks on a facial moisturizer than a hair oil. I started applying the Phytonectar around my hairline first, and then worked my way through the rest of my hair all the way to the ends (my 4B texturized hair is short again) and I still have plenty of product left. Another bonus, which is just as useful in the winter as it is in the summer, is the added UV protection.
I think this one's a keeper.